Selling Your Havering Property Without an Estate Agent: A Comprehensive Guide

The process of selling your Havering property can be a daunting task, with many people relying on the expertise and experience of a trusted estate agent to handle the intricacies of the sale. However, the digital age has made it increasingly possible for homeowners to take control of their own property sales, avoiding estate agent fees and conducting transactions directly with potential buyers. In this guide, we’ll explore the ins and outs of selling your property without an estate agent, so you can decide if it’s the right choice for you.

The Pros and Cons of Selling Without an Estate Agent

Before diving into the world of property sales without an estate agent, it’s essential to weigh the benefits and drawbacks of going it alone.


  1. Cost savings: The primary advantage of selling your Havering property without an estate agent is the potential to save thousands of pounds in fees. Estate agents typically charge between 1% and 3% of the property’s sale price though some do charge fixed fees, meaning you could save a substantial amount by handling the sale yourself.
  2. Control: By selling your Havering property without an agent, you retain control over the entire process, from setting the asking price to negotiating with potential buyers. This level of control can lead to a more personalised and satisfying experience.


  1. Time commitment: Selling a property is a time-consuming endeavour, and without an estate agent’s expertise, you’ll need to be prepared to invest a considerable amount of time into the process.
  2. Knowledge gap: Estate agents have extensive knowledge of the local property market, which can be invaluable when pricing your home and marketing it to the right audience. Going it alone may mean missing out on this expertise.

Preparing Your Havering Property for Sale

To increase the chances of a successful sale, you’ll need to present your property in the best possible light. This involves decluttering, depersonalising, and ensuring any necessary repairs are carried out. Here are some tips to get your property ready for sale:

  1. Declutter and depersonalise: Clearing clutter and removing personal items, such as family photos, can help potential buyers envision themselves living in your property. Aim for a clean, minimalist look that appeals to a broad audience.
  2. Repairs and maintenance: Address any outstanding maintenance issues, such as leaking taps or broken tiles, before putting your property on the market. A well-maintained property is more appealing to buyers and may command a higher sale price.
  3. Boost kerb appeal: First impressions count, so ensure your property looks its best from the outside. Consider repainting the front door, tidying the garden, and adding some attractive plants to enhance your property’s kerb appeal.

Setting the Right Price

Pricing your property correctly is crucial to attracting potential buyers and achieving a successful sale. Conduct thorough research to understand the local market and consult online resources, such as property portals and local news, to gauge the prices of comparable properties in your area. Remember to factor in your property’s unique features, such as size, location, and any recent renovations, when setting the asking price.

Marketing Your Property

To maximise your property’s exposure to potential buyers, you’ll need to employ a range of marketing strategies. Here are some ideas to help you get started:

  1. Online advertising: List your property on popular property portals, such as Rightmove, Zoopla, and OnTheMarket. Some websites may require a one-time fee to list your property, but the exposure to thousands of potential buyers is well worth the investment.
  2. Social media: Use social media platforms like Facebook, Instagram, and Twitter to share your property listing with friends, family, and local community groups. Encourage others to share your post to extend your reach further.
  3. Local advertising: Consider placing an advert in local newspapers, magazines, or community notice boards to target potential buyers in your area. Traditional advertising methods can still be highly effective in reaching the right audience.
  4. Professional photography: High-quality photographs are essential for showcasing your property in the best light. Consider hiring a professional photographer to capture your home’s best features, or invest in a good camera and learn some basic photography techniques to do it yourself.
  5. Virtual tours: With many buyers conducting their property search online, a virtual tour can give your property an edge in the competitive market. You can create a virtual tour using 360-degree cameras or video walkthroughs, allowing potential buyers to explore your home from the comfort of their own device

Conducting Viewings

When it comes to showing your Havering property to potential buyers, first impressions are crucial. Be prepared to conduct viewings at short notice and ensure your home is clean, tidy, and well-presented for each viewing. Here are some tips for conducting successful property viewings:

Be flexible: Be prepared to accommodate potential buyers’ schedules, offering evening and weekend viewings to maximise your property’s exposure.

    1. Create a welcoming atmosphere: Ensure your home is clean, well-lit, and free from any unpleasant odours. Soft background music and the aroma of freshly-baked cookies can help create a warm and inviting atmosphere for potential buyers.
    2. Highlight your property’s best features: During the viewing, draw attention to your property’s unique selling points, such as a large garden, recent renovations, or desirable location. Be prepared to answer questions about the local area, schools, and amenities.
    3. Be approachable and honest: Adopt a friendly, conversational tone when interacting with potential buyers, and be honest about any issues or drawbacks associated with your property. Building trust and rapport with potential buyers can be beneficial in securing a sale.

Negotiating and Accepting Offers

Once you receive an offer on your property, it’s time to put your negotiating skills to the test. Here are some tips for handling offers and negotiations:

  1. Be prepared to negotiate: Few property sales occur at the initial asking price, so be prepared to negotiate with potential buyers to reach a mutually acceptable price.
  2. Set a minimum acceptable price: Establish your lowest acceptable price before negotiations begin, so you know when to hold firm and when to compromise.
  3. Keep communication open: Maintain regular communication with potential buyers throughout the negotiation process to prevent the sale from stalling or falling through.
  4. Be patient: Property sales can take time, so remain patient and be prepared to wait for the right offer.

Finalising the Sale

Once you’ve accepted an offer, it’s time to finalise the sale. This involves instructing a solicitor or conveyancer to handle the legal aspects of the sale, such as drafting the contract and transferring ownership of the property. Ensure you choose a reputable and experienced professional to handle this crucial stage of the process, as any mistakes or delays can be costly.


Selling your Havering property without an estate agent can be a rewarding and cost-effective option for some homeowners willing to invest the time and effort required to navigate the process. By following the steps outlined in this guide, you can take control of your property sale, save on estate agent fees, and enjoy the satisfaction of securing a successful sale on your own terms. With careful preparation, a targeted marketing strategy, a willingness to learn and a load of patience, you can achieve a successful property sale without an estate agent’s assistance.

If you decide going it alone is not right for you then you can always contact us to talk through our fixed fee options


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